Insight in Action: Real-World Case Studies That Drive Impact

Discover how leading organizations across sectors have partnered with NitiGlobal to unlock growth, decode public sentiment, and solve mission-critical challenges through evidence-based research.

Every insight we deliver is rooted in data, sharpened by context, and tested against real-world complexity. Our case studies showcase how rigorous market research, opinion polls, and strategic analytics have helped clients – from consumer brands to policymakers – make smarter decisions, faster. Whether you’re launching in new markets, measuring brand health, or planning an election strategy, explore how our solutions have translated into measurable outcomes on the ground.

Why Our Case Studies Matter

Turning Research into Results

At NitiGlobal, we don’t just deliver reports – we deliver change. Our work spans industries and sectors, from FMCG and healthcare to governance, elections, and digital finance. These case studies highlight how our research solutions have powered real-world outcomes, be it expanding into new markets, winning voter trust, or improving service delivery.

Market Entry Strategy for a Leading FMCG Brand

Fueling Regional Growth Through Consumer Insight & Location Intelligence

Client: Confidential (Leading Indian Snack Manufacturer)
Sector: FMCG – Packaged Foods
Engagement Type: Market Entry Strategy, Geographic Expansion, Retail Audit

Challenge

The client needed a clear roadmap for entering India’s high-growth Tier 2 and Tier 3 cities but lacked city-level consumer insight and market feasibility data. Expanding without such intelligence risked poor ROI and inefficient distribution.

Approach

NitiGlobal deployed a multi-method research plan:

  • Retail Surveys: Conducted 200+ interviews with shopkeepers and consumers across 20 candidate cities

  • Demographic Heat Mapping: Integrated census and NSSO data to rank cities by snack consumption potential

  • Competitive Landscape Study: Audited existing brand presence, price points, and in-store promotions

  • Distribution Analysis: Evaluated last-mile logistics and distributor readiness

This was synthesized into a City Attractiveness Index—a data-driven tool to prioritize expansion targets.

Key Findings

  • Identified six high-potential Tier 2/3 cities with low national brand presence and high consumption readiness

  • Strong consumer demand for spicy, single-serve, value-priced snacks

  • Fragmented local brand dominance created whitespace for a well-positioned national entrant

  • Local distributors were eager for new product lines with mass appeal

Outcome

  • The client launched in six recommended cities within 3 months

  • Reported a 3x increase in regional revenue within 6 months

  • Captured 18% market share in new territories

  • Used the same research model to expand into 12 additional cities

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