Conjoint & MaxDiff Analysis That Powers Smarter Product and Pricing Decisions
At NitiGlobal, we specialize in Conjoint & MaxDiff Analysis to help brands decode what customers truly value. Whether you’re launching a new product, evaluating features, or determining optimal pricing, these advanced methodologies provide actionable, data-backed guidance.
Through trade-off analysis, preference measurement, and feature importance ranking, we empower you to make confident, insight-led product and pricing decisions. Our team helps you simulate real-world choices to uncover the combinations that drive demand and customer satisfaction.
What Is Conjoint & MaxDiff Analysis?
Conjoint Analysis is a method of consumer preference modeling that measures how customers value specific features in a product or service. Using techniques like Choice-Based Conjoint (CBC) and Adaptive Conjoint Analysis (ACA), we present realistic buying scenarios that reveal how trade-offs are made.
MaxDiff (Maximum Difference Scaling) is used to identify the most and least important attributes from a list—ideal for attribute prioritization and benefit hierarchy structuring.
Together, they answer critical questions like:
- Which features matter most to your target audience?
- How do price changes impact purchase likelihood?
- What product bundle offers the most perceived value?
Key Use Cases for Conjoint & MaxDiff Analysis
Product Feature Evaluation & Optimization
Prioritize features based on their utility scores to build offerings that align with actual customer needs.
Value-Based Pricing & Pricing Research
Model value-based pricing by understanding how much customers are willing to pay for different combinations of features.
Product Configuration Analysis & Bundling
Design effective offerings through optimal product bundling and product configuration analysis that maximize perceived value.
Market Simulation & Scenario Planning
Use market simulation to test how different product options would perform in a competitive environment before launching.
Our Approach to Conjoint & MaxDiff Analysis
Customized Research Design
We design tailored surveys using discrete choice experiments and carefully structured choice sets to reflect realistic buying environments.
Importance vs. Preference Mapping
Our analyses visualize both importance vs. preference to help you balance what customers say they want with what drives actual decisions.
Deep-Dive Analytics & Reporting
We deliver more than just charts—we provide business-ready insights, including:
- Utility scores and decision-making drivers
- Attribute-level sensitivity
- Revenue impact simulations
Customer value analysis aligned with segments
Why Choose NitiGlobal for Conjoint & MaxDiff Analysis
With over 10 years of expertise in product and pricing research, we bring:
- Advanced tools for preference measurement and optimization
- Experience with global and regional B2C and B2B markets
- High-quality respondent panels for reliable feedback
- Hands-on support from survey design to strategic reporting
- Fast turnaround with executive-ready recommendations
Whether you’re validating an innovation, repositioning a product, or optimizing pricing, NitiGlobal gives you a research advantage that translates into results.
Request a Conjoint & MaxDiff Consultation
Unlock Smarter Product Decisions with Conjoint & MaxDiff. Partner with NitiGlobal to design winning offerings, backed by what your customers really value.
