What Are Usage & Attitude (U&A) Studies?
Usage & Attitude (U&A) Studies are foundational market research tools that help businesses decode how consumers use products, what they believe about brands, and what drives their purchase decisions. At Niti Global, we design and execute U&A research that combines usage behavior with customer attitudes to deliver rich, actionable consumer insights.
Our U&A studies explore a wide spectrum of behavioral and psychographic factors, including:
- Product usage frequency
- Brand awareness and loyalty
- Customer journey mapping
- Purchase drivers and barriers
- Unmet needs identification
- Lifestyle segmentation
Whether you’re launching a new product or repositioning an existing brand, U&A studies illuminate the “why” behind the “what.”
Why U&A Studies Matter in a Competitive Market
With increasing competition, it’s no longer enough to know what people are buying. You need to understand:
- Why they’re choosing one brand over another
- How they perceive your brand
- What influences their decisions
- Which unmet needs can be fulfilled
By examining both attitudinal and behavioral segmentation, U&A studies uncover the emotional and functional triggers that shape consumer behavior. This intelligence is essential for fine-tuning product positioning, enhancing user satisfaction, and building long-term brand loyalty.
What You’ll Learn with Our U&A Studies
Our U&A research goes beyond surface-level metrics. We delve into deep, meaningful analysis, including:
Psychographic profiling
Understanding values, lifestyles, and interests
We provide clarity across the full customer lifecycle, from awareness to purchase and beyond.
Applications of U&A Studies Across Industries
Our Usage & Attitude Studies are used by companies in:
- FMCG for product development and repositioning
- Healthcare for behavioral segmentation in patient choices
- Tech for user satisfaction and feature prioritization
- Retail for lifestyle segmentation and competitive benchmarking
- Finance for understanding product usage patterns and decision-making triggers
No matter your vertical, we deliver insights that translate into action.
Why Choose NitiGlobal for U&A Research?
With over a decade of market research experience, Nitiglobal delivers U&A studies that are:
Custom-Built
Tailored to your brand, industry, and goals
Our researchers combine rigorous methods with advanced tools to deliver insights that lead to better audience targeting and customer engagement.
Ready to Understand What Drives Your Customers?
Let’s build a custom U&A research program that helps your business grow smarter.
